The particular fragment shown here is part of the ongoing coverage of the CBS network on the assassination of the American President. This clip shows different kinds of important aspects that helped shape the television medium as we know it today. Anchorman Walter Cronkite is continuously covering the event live from the editorial office, which was a unique and unprecedented situation. Normally, newscasts were filmed in a studio. This new scenery showed the hectic and dynamic side of news production; this has never been shown to the public before. However, as new information about the President’s condition became known, this was a more practical way of shooting it; the anchorman in the midst of the storm. Moreover, it adds something to the seriousness of the event as it emphasizes the fact that there was no time to really prepare a newscast. In the background, you see people walking, and you hear people talking. Shortly before the announcement, Cronkite gets the information handed to him. In this fragment, he is just informed about the death of the president. It shows the dynamic and improvised approach of the broadcast company.